Recently I’ve decided to make some major changes in the trajectory of my entrepreneurship journey. The doors of Butter Angels are closing and my military transitional coaching business will open.
When One Door Closes,
I created Butter Angels in December 2015. Ultimately I wanted autonomy over my earning potential and flexibility to care for myself and my family. I transformed my hobby of creating body butter into a business. In two and a half years, I’ve had the pleasure of working with some awesome organizations like Indie Business Network, FemCity, Minority Women Veteran Organization and Sister Veterans of Greenville/Spartanburg. I’ve earned certifications with the Leaping Bunny Program, PETA Beauty without Bunnies and Natural Ingredient Resources Center, as well as been featured on TV, radio, the local newspaper, and blog articles. I have even won 2018 Mogul of the Reward. It wasn’t until 9 months ago when I started to realize that making skin care products wasn’t the path for me. My heart wasn’t in it. All of my marketing and branding has really been centered around motivating and uplifting women veterans.
In January I decided to create a plan to transition out of Butter Angels and into my heart’s desire. I created a 3 to 5 year plan to close Butter Angels and be transitional coach for women veterans. I re-branded in March and worked hard to complete my business plan at the beginning of this month. And then I receive an email from V-Wise (Veteran Women Igniting The Spirit of Entrepreneurship). In the email it stated that students had homework in preparation of the event. Day 3 of preparation required students to write out a new business road map. Half way through the assignment, it dawned on me that I was wasting my time creating a new business road map on a business that would be closed soon. By Day 4 I decided to close Butter Angels all together and soon.
Another Door Opens
It has always bothered me how Uncle Sam and Aunt Rosie will deliberately and slowly train you on a task until you have it correct. Then rushed through the transition process. It’s as if a Soldier’s success in civilian life has no meaning.
The Transition Assistance Program (TAP) is 7 days of briefings, paperwork, and logistics. During your briefings with (TAP), Soldiers are offered 3 tracks, education, employment, and franchising. You are highly encouraged to either further your education or get a job in a field that matches your military job. The other option is to take out a $20,000 loan to buy your way into a franchise. As soon as one puckers their lips to disgust starting a business from scratch, the topic is squelched and quickly redirected to pursing one of the tree tracks. Some installations offer the Boots To Business Boot Camp course, a 2 days course that “provides participants with an overview of business ownership and is open to transitioning service members (including National Guard and Reserve) and their spouses”. However, one needs more than 7 days of briefings and 2 days of business boot camp to be successful.
This is where I come in. I will assist women veterans in their transition from the military to entrepreneurship. I will hold their hand through their transition, sharing my network, leading them to to resources, and providing support and guidance. I will give them what so many of us wish we had when we made our transition to entrepreneurship, a coach and mentor.
Not every veteran is ready for the traditional workforce. Many are fully capable of being a positive contribution to their community but need alternative methods of earning a living. Entrepreneurship offers that alternative method. Entrepreneurship offers veteran business owners an opportunity to develop a money earning mechanism that can be shaped around their life and needs. What veterans need are guidance and knowledge about available resources and support. They need a network and a mentor. They need me.
The Big Day
The official last day of business is June 1st. However, I will continue to sell the remaining products and packaging until it is gone. Visit ButterAngels.com to purchase your favorite products and save at close out prices while supplies last.
For your future skin care needs visit the below businesses to purchase your artisan skin care products in the future.
Zhi Bath & Body, created by Kim Cross, US Veteran
Zuhri Beauty Box, created by EnJuanaya Canton
Scents The Moments, created by Kristen Fusaro-Pizzo
Bubbly Moon, created by Marshalla Ramos-Inde
How Can You Help
Tune in to our social media, blog and podcast. My posts will focus on the military transition, entrepreneurship, living a good life and more. You’ll notice changes in the name and color scheme, but I am not going anywhere. So don’t you either. Tell your friends and family. Share this article with your battle buddies.
If you have a topic you want me to cover, let me know. I’m here for you ladies.