Finding Your Target Audience

Key Points

  • You need to talk to one person, not everyone.
  • Be the specialist, not the generalist.
  • Start with yourself if you have no idea who to start with.
  • Know everything possible about the 1 person you are talking too.
  • What is their sex, age, martial status, sexual preferences, etc.
  • How much does she make, etc.
  • Get all the details.
  • People will get confused who and what your talking about if you do not pick one person.

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